Creating beautiful interiors by understanding your style, needs and aspirations.

Outstanding interior design comes from listening.  It is only when the wishes and aspirations of a client are fully understood that the final result can accurately reflect the mood and atmosphere desired by the client and surpass their expectations.  We listen carefully to our clients to ensure we fully understand how they want to live and what is important to them.  It is only after gathering this information that we distill it and together with our own expertise and judgment, deliver outstanding and unique interiors which far exceed the expected.  It is this journey of discovery which forms the basis of a unique collaboration and which makes the process so enjoyable.

During this journey we continue to add detail and thought to each and every individual aspect of the project right up to and including the installation.  With no 'in-house' style our designs consider lighting, texture, colour, function and the flow between rooms to create comfortable and elegant interiors with a timeless appeal.  Our designs are classic with a contemporary twist, mixing tradition with innovation to meet today's demanding lifestyles.

Our Story

Interiors etc was established in 2008 by Simon Atkins.  Simon's love of design goes back to his childhood where, from an early age, he would pour over the latest editions of House & Garden and World of Interiors magazines gathering ideas.  He would then constantly convince his mother, also an avid interiors lover, to re-decorate, re-arrange and re-create their family home. After going in a different direction in adulthood and spending almost 15 years working in Human Resources, changes within that field prompted Simon to go back to his first love, Interior Design.  Having then trained at the KLC School of Design in Chelsea Harbour, London, Interiors etc was born.

Firstly working from a studio at home, Simon established a good client base and an extensive list of suppliers and craftsmen before opening a large showroom in Cardiff Bay in 2012.  This was a dramatic showcase of some of the best the world of interior design has to offer.  Considered as the 'Chelsea Harbour' of Cardiff by both clients and industry professionals alike, Simon firmly established his place in the world of design.  After five successful years in the showroom, Simon has now re-defined the business and works purely as a consultant on an appointment only basis from his exquisite studio north of Cardiff.  It is here that clients can relax and discuss their requirements in a beautiful setting which again showcases Simon's skill and expertise at creating something truly special.